Objective: Create a differentiating theme and concept that reinforces and expresses the Mayo Clinic Platform conference goals: changing the future of healthcare, bringing together experts, enabling the exchange of ideas, and creating opportunities that drive change.
Solution: This conference brings together a cohort of multi-disciplinary experts who will peel away old healthcare paradigms to create something entirely new. Vibrant colors add energy, while layered elements speak to collaboration and the depth of our collective solutions.
Art Director/Designer: Denise M. Otteson